A revenue infrastructure firm, built by practitioners.
We spent a decade inside complex B2B environments before advising one. Every framework, system, and recommendation is something we've already built, shipped, and defended in production.
We help established B2B companies build revenue systems that compound, instead of campaigns that expire.
Most mid-market and enterprise B2B organizations have pockets of marketing and sales competency surrounded by structural gaps. CRMs that store data but don't drive behavior. Analytics that report activity but don't surface decisions. Content that ranks, but isn't positioned for how customers actually buy.
Agencies patch the surface. Consultancies draft the strategy and leave. Neither rebuilds the connective tissue between them, which is where revenue is actually won or lost.
Synapse Edge was built to fix the infrastructure other firms leave untouched.
Core values
The principles that govern how we think, how we deliver, and how we partner with the teams we work with.
Get it done
There are no impossible tasks, only problems that require disciplined, data-driven decisions and decisive action. Strategy is meaningless without execution. Every framework, analysis, and recommendation we produce is built to move. We close the distance between what's on the slide and what's running in your business: CRMs shipped, dashboards live, sequences deployed. Ownership is non-negotiable. We treat every engagement like it's our P&L on the line, because that's the only way real infrastructure gets built.
Solve complex problems
We approach complex challenges with curiosity and structured thinking, combining analytical rigor with creative problem-solving. The harder the problem, the more precisely it needs to be understood before it can be solved. Most commercial dysfunction in B2B looks one way on the surface and is something entirely different underneath. Low conversion rates are rarely a landing page problem. Stalled pipelines are rarely a sales team problem. We work the problem until the root cause is exposed, then design the smallest change that solves it for good.
Raise the standard
We pursue continuous improvement in systems, performance, and execution quality. Every engagement raises the baseline for what your commercial infrastructure is capable of delivering, and sets a new internal standard for your team. The bar we bring is deliberately uncomfortable: architecture that holds up under audit, data that reconciles across systems, reporting that surfaces decisions instead of activity. When we leave, the standard stays. Your team inherits not just a working system, but a new definition of what “working” means.
Radical clarity
We value direct, honest communication. Clear feedback and open conversations allow us to move faster, solve problems sooner, and build stronger partnerships. There is no value in ambiguity: in analysis, in conversation, in deliverables, or in the call itself. When something isn't working, we say so. When a request doesn't make commercial sense, we push back. When an approach is wrong, we change it in the same conversation. Clarity is the fastest path to trust, and trust is the only foundation real infrastructure gets built on.
Meet our team
The operators and practitioners behind every Synapse Edge engagement.
10 years inside two of the world's largest Cat® dealerships. $4.8M+ in attributable profit. CRM, sales ops, and revenue analytics.
20+ years in digital marketing. Founder of Garan Agency. SEO, paid acquisition, website architecture, and CRO.
Continue with our approach, our work, and our thinking.
A four-phase framework for rebuilding revenue infrastructure.
Diagnose the current state, design the target architecture, build the systems, then transfer ownership to your team. Designed to leave you stronger, not dependent.
Explore approachDocumented results across complex B2B environments.
9.6x lead-to-sale lift in equipment sales, 433% YoY growth, attribution from 12% to 20%. Case studies from real P&Ls, not theoretical models.
See case studiesField notes from inside B2B revenue systems.
Long-form articles on CRM architecture, sales operations, AI search visibility, and why B2B growth stalls. Written from operator experience.
Read the blog