Alex founded his first digital agency in Moscow in 2002. Over 20 years, he's built and scaled agencies, worked across 6+ industries, and accumulated 9+ documented case studies with measurable client results. Today he runs Garan Agency, a boutique performance marketing firm based in Miami, Florida.
Alex contributes deep expertise in SEO, paid acquisition, website architecture, and conversion rate optimization, complementing Yaroslav's focus on CRM, sales operations, and revenue analytics. On this blog, he writes about what drives sustainable organic growth, paid acquisition efficiency, and high-performing websites.
Google SEO is not dead, but it now represents only one layer of a three-layer visibility system. B2B companies that optimize only for traditional search rankings are already invisible to a growing segment of buyers who research via AI platforms.
Most equipment dealer websites function as digital brochures. Six structural gaps cost dealers pipeline, parts revenue, and search visibility. Here's what marketing teams should fix first.
Most equipment dealer inventory pages list specs and a phone number. High-converting inventory pages include pricing context, real media, per-unit lead capture, and structured data that earns visibility in both Google and AI search.
An analysis of 680 million AI citations found only 11% domain overlap between ChatGPT and Perplexity. Citation volumes for the same brand differ by up to 615x between platforms. A single GEO strategy cannot work. Here is what each platform actually rewards.
Multi-location local SEO is much more complex than single-location SEO. Six operational systems run in parallel: NAP consistency, Google Business Profile optimization per location, location pages with local content, an active review program, accurate local schema, and per-location performance tracking.
Multi-location local SEO platforms split into four tiers: enterprise (Yext), mid-market (Uberall), a hybrid stack (BrightLocal plus native Big-4 plus a dedicated widget), and budget (Moz Local). Here is how to choose at your scale and budget.