Yaroslav spent 10 years embedded inside two of the world's largest authorized Cat® dealerships, one in Europe, one in California. Not as a consultant. As a full-time operator, progressing from data analyst to sales development to digital marketing lead across both organizations.
Growth is infrastructure. Every engagement is built around the systems that determine whether leads convert, whether CRMs drive behavior, whether content compounds, and whether analytics surface the right decisions, not just the visible ones.
Yaroslav leads all client engagements at Synapse Edge. His focus: CRM architecture, sales operations, revenue analytics, SEO strategy, and AI readiness, the systems that compound over time inside complex B2B environments.
Most B2B companies lose 30–60% of their inbound revenue potential not from bad marketing or a weak product, but from structural gaps between lead capture, CRM handling, follow-up execution, and digital visibility.
SEO in 2026 means being found on Google AND being cited by AI. B2B companies that optimize only for Google are now invisible in the first half of their buyer's research journey. Here's how to measure where you stand, and what to fix.
GEO, AEO, AIO, and SEO are four distinct optimization disciplines targeting different systems with different output metrics. Most B2B companies optimize for one and assume the others follow. They do not.
Incomplete and messy CRM data does not just slow your team down. It quietly destroys pipeline accuracy, routing logic, and forecasting reliability. Most B2B companies discover that over 40% of their customer database consists of duplicates, out-of-business records, or misclassified accounts.
A B2B CRM pipeline audit takes one focused afternoon and five diagnostic checks: stage exit criteria, lead source attribution, follow-up compliance, win/loss integrity, and routing logic. Most companies that run this audit for the first time discover that over 70% of their leads are either disqualified or sitting untouched.
B2B call tracking lifts attribution accuracy and lead capture. Installed wrong, it breaks NAP consistency across every location directory. Here is the setup guide.
AI call intelligence turns high-volume inbound calls into coaching data. Here is the four-stage framework, four recurring gap patterns, and the 23% conversion lift it produced.
A full-stack B2B revenue audit examines five operational layers: search visibility, website conversion, lead capture and routing, CRM pipeline hygiene, and email nurture. How we diagnose where revenue is leaking, in what order to fix it, and what mid-market operations typically recover in 90 days.
A B2B revenue audit at Synapse Edge takes two to three weeks and ships with a prioritized roadmap. Here is the week-by-week timeline, the specific deliverables, and what changes in the first 30, 60, and 90 days after the audit lands.