AI visibility scorecard
Find out if ChatGPT, Perplexity, and Google AI are recommending your business, or your competitors.
Most B2B companies are invisible to AI platforms. Not because they've done anything wrong, but because no one has built their presence for the way AI search works. This 25-question assessment scores your AI visibility across 5 pillars and shows you exactly where to focus first. Results are instant. No email required.
Free · No login · Takes 8 minutes
An AI visibility scorecard, condensed to 25 questions across 5 layers.
AI platforms don't display search results like Google does. There is no page two, no second chance. This scorecard surfaces which layer is keeping your brand out of AI-generated answers.
What B2B teams ask before and after the scorecard
SEO optimizes for ranking in Google's blue-link results. AI visibility optimizes for being cited in AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews. The two overlap significantly, covering authority signals, content quality, and technical health, but AI visibility requires additional elements: answer-first content structure, named authors with credentials, FAQ schema, and ensuring AI crawlers are not blocked. A company can rank highly in Google and be completely absent from AI-generated answers.
Technical fixes (robots.txt, schema markup, llms.txt) can be implemented in days and take effect as soon as AI crawlers re-index your site, typically within 2–4 weeks. Content structure changes (rewriting pages to answer-first format) show results within 4–8 weeks. Building authority signals (backlinks, media mentions, directory listings) takes 60–90 days to accumulate meaningfully. Most companies see measurable improvement in their AI citation rate within 60 days of addressing their highest-priority gaps.
A score above 60% indicates meaningful AI visibility, meaning your brand is likely appearing in AI-generated answers for relevant queries. A score above 80% indicates strong AI visibility with solid foundations across all five pillars. Most B2B companies score between 20–45% when first assessed, primarily due to technical access gaps (blocked crawlers), absent author credentials, and content that isn't structured for AI extraction. The average score for B2B companies audited by Synapse Edge is 31%.
Yes. AI visibility principles apply globally. ChatGPT, Perplexity, and Google AI Overviews operate across markets. The specific platforms and search behaviors may vary by geography, but the underlying factors (authority signals, content structure, technical access) are consistent. The scorecard is designed for B2B companies in any English-language market.
Your results page shows your three highest-priority gaps, the specific questions where you scored lowest. Start there. Technical fixes (robots.txt, schema, author bios) can typically be completed by your development team in a few days. Content structure changes (rewriting page openings to answer-first format) can be done without developer involvement. If you'd like a guided implementation plan, book a strategy call with the Synapse Edge team. We've run AI visibility audits for B2B companies across construction, equipment, professional services, and SaaS.
